The Distance a golf ball travels is broken into two parts, Carry Distance and Total Distance. Carry Distance is the distance the ball travels in the air. Total Distance is the distance that the golf...
When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air. This added density increases both lift and drag forces acting on the ball, leading to a...
Consistency can be thought of as achieving a level of performance that is reproducible and does not diminish or vary greatly in quality over time. In golf ball engineering, consistency is everything....
Polybutadiene is a synthetic polymer rubber material that serves as the chief ingredient used in the manufacture of golf ball Cores. Polybutadiene is a resilient material that is also widely used in...
Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has been identified for a given golf ball construction, Titleist engineers conduct multiple...
Drag can be thought of as wind resistance. It is the force that air exerts on an object, directly opposite to the motion of the object, slowing it down.
The degree to which club speed is converted to ball speed is called Smash Factor (also referred to as Transfer Efficiency). Generally, on well struck shots using a driver, the ball speed will exceed...
Ball Speed is the speed at which the ball leaves the club face along its initial path. While club speed is important in producing ball speed, it is not considered a true “launch condition” because...
Striking a golf ball is a dynamic event that requires remarkable coordination and precise control over a...
What is a blended iron set and is it right for your golf game? Luke Kerr-Dineen stopped by the Titleist...
Scotty Cameron putters are designed with a variety of neck, shaft and bend configurations not only to give...
Table of Contents How Can One Golf Ball Do It All? Understanding Spin Slope Spin Slope Comparison: Driver Spin...
Sign up for a free Team Titleist membership to gain access to exclusive product experiences, events, sweepstakes, and more.
We've sent you an email with the information needed to reset your password. The email might take a couple of minutes to reach your account.
For help at anytime contact customer service.
(800) 333-4200M-F 9am - 5pm EST.
Sign up for Titleist Texts
Join Titleist Text Alerts to be the first to know about exclusive updates. Click for Details