From its heritage as a tour prototype and how it performs to the origin of its name and the golfers that will benefit most from giving it a test drive, listen in as our golf ball experts and R&D team...
Each Titleist golf ball model flies differently because each golf ball has its own unique optimized aerodynamic design. Get a closer look at how we deliver the best flight in the game with the new...
Join Mike Madson, Senior Project Manger of Aerodynamics and Tooling at Titleist, as he visits our Manchester Lane Test Facility to take a closer look at the Stinger shot. Learn why the stinger will be...
Mike Madson joined the Titleist Golf Ball Research and Development team in 2008 as an Associate Product Development Engineer. Throughout his career, Mike has focused the majority of his efforts on...
What if we told you that less than .002” could make a world of difference when it comes to the performance of a golf ball? You might be thinking to yourself that there’s no way that a couple of...
Believe it or not, at the Titleist Performance Institute one of the favorite tools we use for teaching power...
Table of ContentsIntroduction: The Physics Behind Ball FlightDimples and Their Role in FlightThe Science of...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
The TPI team approach emphasizes collaboration among various professionals, including trainers, physical...
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