A buzz has emerged this week in the locker room and on the range at Sea Island Golf Club in St. Simons, Ga., home of the PGA Tour's inaugural McGladrey Classic, thanks to the return of the plain white golf ball boxes.

To tour players, that means only one thing: New product from the #1 ball in golf. And not just any new product, either. Meet the next generation Pro V1 and Pro V1x golf balls.

After many prototypes and months of successful R&D testing with PGA Tour players, the new Pro V1 and Pro V1x seeding process began in earnest on Monday as players arrived at Sea Island to find Titleist Golf Ball R&D fitting experts Fordie Pitts and Jeff Beyers armed with white boxes and ready to conduct on-course evaluations with many of the world's best golfers.

This is a critical step in the golf ball fitting process as it allows tour players to compare the new Pro V1 and Pro V1x to the golf ball they currently put in play. While walking the course with the players and observing them hit multiple shots with each of the golf balls, Pitts and Beyers are able to help fit the players with the golf ball best suited for their game. 

Team Titleist tagged along on Tuesday with Pitts and Beyers as they walked the fairways and greens with Titleist Brand Ambassadors Troy Matteson and Bo Van Pelt, and golf ball loyalists Charlie Wi and Dean Wilson, among others. There was a lot of great discussion between the players and our experts as the on-course session included in-depth reviews of the features and benefits as the players put the new golf balls through their paces. 

Stay tuned for more information about the new Pro V1 and Pro V1x golf balls as the Fall Series continues on the PGA Tour, and the new product gets seeded on the professional tours around the world.