Sneak Peek: New Prototype Titleist Irons

Posted: June 24, 2011

As you read this, several dozens of long, cardboard boxes, imprinted with the Titleist Script, sit in the back of a delivery truck en route to Arnonimink Golf Club just outside Philadelphia, host of next week's AT&T National PGA Tour event. They were all shipped from the same place, the Titleist Tour Deparment in Carlsbad, Calif.

On Monday morning, our Titleist Tour Reps at Aronimink will begin opening those boxes, each one marked with the name of a player in this week's AT&T field.

Inside the boxes: Prototype Titleist AP1, AP2, CB and MB irons (712 Series), which are being introduced on the PGA Tour this week for testing and seeding as part of our performance validation process.

(Please note: "712" is the series designation. Titleist has long used 700 numbers for irons, just as we use 900 numbers for metals. Accordingly, the "7" stands for irons, while the "12" stands for the new model year, 2012.)

Over the last few weeks, the Titleist Tour Department has been focused on building these iron sets to the custom specifications of our Titleist Brand Ambassadors.

This week at AT&T, members of the Titleist Leadership and R&D teams will begin working with our players to show, explain, fit and test the new irons, a process that will continue over the coming weeks across the worldwide professional tours. The feedback we receive during this validation process influences the design and specifications of the Titleist products available in golf shops around the world.

We will continue to provide behind-the-scenes information and product details here on the Team Titleist blog throughout the seeding and performance validation process.

Click the photo below to view images of the first builds and shipment of 712 prototype irons from the Titleist Tour Department and some recent testing out at the Oceanside Test Center.

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Joe K

Beautiful clubs...

can't wait to get a chance to hit them.

Rick B

This iron lineup looks terrific.  Can't wait to test them out.

Charlie H

The new clubs look great.

Cris M

Well, I was thinking it was time for a new set of irons.  I think I will wait til the 712s come out.

James J

Looks like top quality as can be expected from Titleist.  Beautiful......

robert r

I will be at Aronimink next week working as a volunteer marshal.  I would love an opportunity to view and or hit these irons.

Alan L

.My AP2 710's are the best set of irons I've ever played, can't wait to try the 712's. think they look great !!  710's are very forgiving set of irons, hope the 712's keep that feature.

Rick G

Wow, gorgeous sticks!  Can't wait to check them out.

Peter C

Wow....  Great looking!!!  Can't wait to see the final products hit the shelves...

Charles S

Beautiful irons.. Your tour reps don't realize how lucky they are..

Thanks for including us in your announcement.. Would love to try them out.