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First Look: Under the Hood of the New Titleist AP Irons

In late June, we introduced four new Titleist iron models to the worldwide professional tours as part of our performance validation process. The response on Tour to the new AP1, AP2, CB and MB (712 series) irons has been overwhelmingly positive, with many of our Titleist Brand Ambassadors putting the irons straight in the bag after initial testing.

Nick Watney (AP2), Chris Kirk (CB) and Scott Stallings (AP2) have each won on Tour since putting the new irons in play – performance validation at its best.

Given the buzz surrounding the new product introduction on Tour, we have received many comments and questions about differences between the new and previous generation Titleist irons. In an effort to address some of these questions, we’d like to take you “under the hood” of the new AP irons to illustrate how our most Advanced Performance technology to date is poised to help the games of serious golfers.

The new AP irons (712 Series) feature advanced multi-material designs that provide the high performance ball flight, stability, looks, feel and sound preferred by serious golfers. The new designs have been improved with internal weighting that utilizes a higher density tungsten material in order to distribute mass more efficiently. Redistributing the weight in this manner increases the moment of inertia (MOI) of the club without increasing the blade length. This means the new AP irons are more forgiving yet do not lose any workability or shot control.  The higher MOI designs of both the new AP1 and AP2 irons produce more consistent balls speeds over a larger area of the face, leading to better distance control.

Chris McGinley, Vice President of Marketing for Titleist Golf Clubs, says “good iron play is all about distance control. Increasing the MOI of the AP irons allows golfers to be more consistent with their irons shots, leading to more and better scoring opportunities."

“Traditionally, high MOI has been achieved by increasing the size of the club head,” adds Marni Ines, Director of Titleist Irons Development. “By concentrating weight in very specific locations with the high density tungsten, we can offer our most playable irons to date without sacrificing the workability that our target golfers demand.”

Be sure to click on the image below to take a closer look at the construction of the new Titleist AP irons.

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44 Replies

  1. William G

    Would love to try these!

  2. curtis b

    CURRENTLY HAVE AP2 IRONS READY TO BUY NEW ONES

  3. Greg N

    Looks great. Would be nice to try out.

  4. Tad V

    I would like to join the Titleist sales team in the near Future.

    Sincerely Tad Venger

    805 431-2186

  5. Bobby W

    Can't wait to put them in my bag

  6. John G

    Would be interested in hitting these irons based on the technology advancement.  

  7. CHARLIE S

    I like the looks and feel. If things work out I hope to have a set in the near future,,,You don't rebates do you,,,,just kidding!

  8. Manny K

    Official release date is 11/18... Just placed an order for a set 712 AP2 with KBS tour shafts (no up-charge on the shafts!)

  9. Vivek S

    im south africa, city: durban, when are the demo days? wanna try out these different irons, mb,cd,ap2

  10. Titleist Fan 1618

    Hope to have the opportunity to try the new AP 1 Series 712.  My present Series 710 are really excellent (also had the original AP1). The new ones will surely be breathtaking.

    Rafael Castillos

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