Titleist Introduces 913 Drivers with More Performance

Posted: September 4, 2012

Faster Face, Better Launch Conditions and SureFit Tour Hosel
Technology Provide More Speed, More Distance, More Forgiveness


FAIRHAVEN, Mass. (Aug. 31, 2012) – Designed and built for more speed and more distance, the new Titleist 913 drivers deliver more performance with the most precise fit available to all serious golfers through an unparalleled combination of new innovations and Titleist’s industry-leading SureFit Tour hosel technology.

Featuring a high-speed, forged face insert, the new Titleist 913D2 and 913D3 drivers are the fastest, most consistent drivers Titleist has ever designed, delivering maximum ball speeds over a large area of the face.

They are also Titleist's most playable and forgiving drivers, primarily the result of improved launch conditions from a lower, more optimal center of gravity (CG) position, a new rear SureFit Tour weight and the fitting precision provided by the SureFit Tour adjustable hosel.

"The new 913D2 and 913D3 drivers offer the highest performance of any adjustable drivers on the market, particularly when it comes to speed and forgiveness," said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “Every serious golfer, from tour players to amateurs of all skill levels, will experience more distance potential and better driving performance with 913.”

The 913D2 driver features a 460cc full-pear shaped head designed for maximum forgiveness and a slight draw bias, while the 913D3 has a 445cc classic-pear shape that is forgiving with tour-inspired workability. Unlike the 910 series, both D2 and D3 models now provide the same launch and spin characteristics to provide maximum fitting flexibility.

“Golfers can now choose their 913 model based on size or shape preference, amount of forgiveness or workability, and amount of draw bias,” said Stone.

“They can then dial-in their launch and spin settings precisely using the SureFit Tour hosel.”

Fourteen players put new 913 drivers into play the first week they were available at the PGA Tour’s AT&T Classic in late June. Twenty-six players used 913 drivers about a month later at the PGA Championship – including the winner of the event – and the momentum only continues to build.

"The new 913 drivers further define our commitment and success in providing players with the game's highest performing clubs with preferred looks, sound and feel," said Steve Pelisek, General Manager, Titleist Golf Clubs. "Our previous generation 910 drivers proved to be the most innovative drivers in our history. With 913, we've raised the bar even higher."