Earlier this year we broadcast a Titleist Golf Ball R&D Webinar, which looked at the some of the key facts surrounding golf ball performance and fitting as well as answering questions posted by fellow golfers.

During the 30-minute broadcast, hosts Bill Morgan, Senior Vice President of Golf Ball R&D, and Mary Lou Bohn, Vice President of Golf Ball Marketing and Titleist Communications, discussed topics including:

• Titleist golf ball construction and technology;
• Golf ball design and performance attributes;
• Player testing and fitting (tour players and amateurs); and
• Common misconceptions of golf ball performance and fitting.

You can watch the entire Webcast re-run in the videos below:

PART 1 (Product development process; Elements of golf ball design; Tour player testing and fitting):



PART 2 (Benefits of golf ball fitting; Playing the same golf ball model; Science of swing speeds):



PART 3 (Player ability vs. golf ball selection; Performance attributes of all Titleist golf ball models; Effects of temperature, time on golf ball performance): 


Thanks for watching! If you missed our New Pro V1 & Pro V1x Webcast earlier this year, you can watch it at this link.