The Facts About Golf Ball Performance and Fitting

Posted: October 25, 2011

Earlier this year we broadcast a Titleist Golf Ball R&D Webinar, which looked at the some of the key facts surrounding golf ball performance and fitting as well as answering questions posted by fellow golfers.

During the 30-minute broadcast, hosts Bill Morgan, Senior Vice President of Golf Ball R&D, and Mary Lou Bohn, Vice President of Golf Ball Marketing and Titleist Communications, discussed topics including:

• Titleist golf ball construction and technology;
• Golf ball design and performance attributes;
• Player testing and fitting (tour players and amateurs); and
• Common misconceptions of golf ball performance and fitting.

You can watch the entire Webcast re-run in the videos below:

PART 1 (Product development process; Elements of golf ball design; Tour player testing and fitting):