Thanks to launch monitor technology, we now know exactly how much the club face contributes to the characteristics of a shot and how much the club path contributes. We know how different combinations of face and path tilt the ball's spin axis and how this phenomenon impacts ball flight.
Spin is defined as the rate of rotation of the golf ball when hit by a club. Spin rate is expressed in RPM...
Believe it or not, at the Titleist Performance Institute one of the favorite tools we use for teaching power...
Launch Conditions are the variables that determine the initial trajectory of a golf ball and include Ball...
The Launch Direction of a golf shot is defined by TrackMan® as the horizontal direction of movement of the...
Table of ContentsIntroduction: Total Driver PerformanceAerodynamics and Driver PerformanceSeamless Thermoform...
The Casing Layer of a golf ball is a secondary layer, under the urethane cover that encapsulates the golf ball...
Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has...
Angle of Descent (also referred to as Landing Angle) is the angle, typically measured in degrees, at which the...
