Validation is the final stage in golf ball product development, a demanding final examination that Titleist golf ball products must pass before we the new models are introduced to market. During...
Written by Jim McCabe, who has covered golf for more than 35 years, from juniors to amateurs to the pro game. He spent 23 years at The Boston Globe, nine years at Golfweek, and three years at the PGA...
The Titleist White Box has become a symbol of the next level of golf ball innovation and a critical step in our development process as we gather detailed feedback and validation from Tour players and...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
The TPI team approach emphasizes collaboration among various professionals, including trainers, physical...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
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