Next generation T100, T150 and T350 irons, along with all-new T250 model, set new standard for performance and consistency throughout the set

Titleist officially introduces the all-new T-Series lineup, engineered to deliver exceptional performance, consistency and feel on every strike. The new T-Series family is comprised of the next generation T100, T150 and T350 irons as well as the brand-new T250 model, built from the ground up as Titleist’s newest player’s distance iron. The all-new, high-launching T250 Launch Spec model also joins the T-Series lineup, fitting an entirely new player profile within the T250 platform.

Each iron is designed around a specific set of performance characteristics while built to blend seamlessly with one another in the bag.

“When I think about our team’s iron philosophy, it starts with this idea of: how are we going to make you better?” said Josh Talge, Titleist’s Senior Vice President of Golf Club Marketing. “With the new T-Series lineup, not only do we have higher-performing products across the board, but we truly have an iron for every dedicated golfer out there. And if you break it down further, each model is designed with the same goal in mind, which is, we want to get you closer to your target more often.”

As the most played iron brand on the PGA TOUR for 11 straight seasons and counting, Titleist’s pool of input in the design process runs deep, ranging from many of the game’s best ball-strikers, to discerning and dedicated amateur players, to Titleist’s worldwide network of consumer fitters.

“Taking all that feedback, there really were three clear design objectives for this next generation of T-Series,” said Marni Ines, Titleist’s Director of Iron Development. “We wanted to increase our long iron launch, tighten our mid- and short-iron spin consistency and improve overall carry distance consistency throughout the bag. Irons are made to hit very specific distances within a specific flight window, and so we’re always trying to make that more repeatable for every iron in your bag.”

When it comes to custom fitting, Titleist has a laser focus on optimizing the 3 D’s – distance control, dispersion and angle of descent – for every golfer. However, the concept of the 3 D’s goes beyond just a fitting philosophy. It is also a north star for product development, with Titleist engineers looking to maximize those three performance parameters at every stage of the design process. The product of this relentless commitment to raising the bar on iron design with each generation is the best-performing T-Series lineup yet.

New T-Series irons are available for fittings and pre-order today, July 10, and will be in golf shops worldwide beginning August 21.

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T100: THE MODERN TOUR IRON

Packaged in a forged multi-material clubhead with a tour player-preferred profile, new T100 irons deliver unmatched precision and feel with improved performance throughout the set.

“The main design goals with T100 were in alignment with our priorities across the entire lineup: improve long-iron launch and carry distance consistency,” Ines said. “T100 has a new muscle channel in the 3- and 4-irons to raise launch and peak height, and its new Variable Face Thickness, lower CG and progressive groove design are all really working to tighten up front-to-back distance dispersion.”

One of the most significant improvements in T100 from the prior generation model is found in its performance out of the rough. Titleist engineers designed more aggressive, steeper-walled grooves in the mid- to short-irons (7-iron through PW), which helps maintain spin rates out from the rough or wet conditions, allowing golfers to hit their number more consistently.

Each new T-Series model features a progressive groove design to drive performance across a variety of conditions, no matter the player’s set makeup.

T100 has been the most played iron model on the PGA TOUR since its introduction in 2019. Players who game sets of T100 irons include Ludvig Åberg, Russell Henley, Wyndham Clark and Jordan Spieth. Other players, like Justin Thomas and Billy Horschel, game T100 irons towards the top end of their blended set.

Performance and technology

• Forged player-preferred design: New T100’s forged, multi-material platform and Variable Bounce Sole offer exceptional feel off the face and through the turf. Its compact profile includes a thin topline and minimal offset.
• Superior flight and stability: Split high-density tungsten weighting and a progressive dual-cavity construction together deliver tremendous stability, trajectory control and consistent carry distance.
• Consistent speed and spin: A new Variable Face Thickness (VFT) design in the 3- through 7-iron maintains speed and launch on off-center strikes, while new, more aggressive
• grooves in T100’s mid- to short-irons improve performance from the rough and wet conditions by adding consistency in spin control and helping to mitigate fliers.
• Elevated long-iron launch: A new muscle channel design in T100’s 3- and 4-irons helps lower CG and increase launch and peak height. The muscle channel also helps to increase ball speed, which in turn helps facilitate proper gapping at the top end of the set.

T100's Tour-Inspired Lofts

New T100 irons are designed with one-degree stronger lofts (33-degree 7-iron) than the previous generation T100. This choice in the design process came after two separate requests from PGA TOUR and LPGA players. On the PGA TOUR, there was a common ask for a marginal increase in bounce for T100. On the LPGA, many players gravitated towards the smaller profile of T100 (compared to T150) but needed less loft for more distance. The now-current lofts of T100 are exceptionally playable for all golfers, but bending them weak (increasing bounce) or strong (increasing carry) satisfies a range of needs from the tour without compromise.

T150: THE FASTER PLAYER’S IRON

New T150 irons retain their positioning in the T-Series lineup as the faster player’s iron, delivering extraordinary feel, stability and control along with added speed and launch. T150's profile, slightly larger than that of T100, offers a clean and compact look at address.

T150 irons have been validated at the highest level of professional golf, with players on tour both opting to game T150 as the primary iron in a blended set, like Will Zalatoris, or at the top end of their bag to provide added launch, like Byeong-Hun An and Aldrich Potgieter.

Said Ines: “The constructions of T150 and T100 are very similar, and they share a lot of the same improvements, like the new progressive grooves and VFT design. But T150 has a slightly bigger body, stronger lofts and an improved muscle channel in the mid- to long-irons, which give the T150 player more speed and launch than they’d get with a T100.”

Performance and technology

• Confidence-inspiring profile, forged design: The classic, player-preferred shape of new T150 is slightly larger than T100 for a more confidence-inspiring look at address. T150 is forged to deliver a pure feel at impact.
• More speed, more launch: T150 irons feature one-degree stronger lofts than T100 and an improved muscle channel from 7-iron up, which lowers long-iron CG. The result is faster ball speeds and higher launch.
• Superior flight and stability: CG location is optimized using split high-density tungsten weighting and a progressive dual-cavity construction, which delivers tremendous stability in a compact design.
• Consistent speed and spin: A new VFT design improves speed and launch across the face, and T150 benefits from the same progressive groove design as T100, with steeper-walled grooves in the mid- to short-irons improving spin consistency across a range of playing conditions.

T250: THE REDEFINED PLAYER’S DISTANCE IRON

Undergoing a transformative redesign from its predecessor (T200) as well as a name change, new T250 irons deliver an exceptional combination of speed, launch and forgiveness along with a clean, sharp appearance from its new all-steel construction. Featuring a thicker topline and wider sole than T100 and T150 models, T250’s profile adds confidence at address without straying from the classic, player-preferred DNA found in the more compact models.

Said Ines: “The most obvious change in T250 is its looks, and that really started with our innovation team finding a way to leverage Max Impact technology within an all-steel construction. This allowed us to design all models in the lineup to have a really consistent look in the bag, which is especially important to golfers with blended sets.”

“Performance-wise, T250 is all about speed, but it’s consistent speed,” Ines continued. “We don't want ‘jumpers’ and we design to minimize them. The hollow-body construction of T250 allows us to utilize technology that drives ball speed and launch up while promoting stability and consistency across the face.” Since launching on tour, new T250 long irons and T250•U utilities have been popular options at the top end of blended sets. Justin Thomas added a T250 4-iron to his bag immediately at the Memorial Tournament, while Wyndham Clark added a T250 3- and 4-iron to the bag that same week.

Performance and technology

• Singular design: New T250 irons feature a high-strength steel construction, providing a clean look in the bag while concealing T250’s high-performance technology under the hood.
• Elevated speed: T250’s forged L-Face construction, lower CG and V-Taper design improve ball speed and raise launch on off-center and low-face strikes to promote consistent distance and peak heights.
• Enhanced consistency: Improved Max Impact technology delivers more distance across the face while T250’s progressive groove design boosts spin consistency.
• High flight and stability: T250 players benefit from split high-density tungsten weighting, which allows for a strategically placed CG location to raise launch and stability.

T250 LAUNCH SPEC: THE HIGH-LAUNCH PLAYER’S DISTANCE IRON

A brand-new addition to the T-Series lineup, T250 Launch Spec provides the same technology and features the same construction as T250 but with a lighter headweight and added loft, promoting effortless launch, increased carry distance for low-flight players and more stopping power into the greens.

“T250 Launch Spec is a brand-new offering for us, and we’re really excited about it because it brings optimized T-Series performance to more golfers,” Ines said. “We saw there was opportunity in our lineup to fit the needs of the golfer who is maybe a moderate swing speed player that really needs launch and can’t achieve the 3 D’s without more help. T250 Launch Spec has all the player’s distance iron tech we leverage in T250, but the loft and headweight work to get the ball up faster and fly in a much higher window.”

T250 Launch Spec is designed for players looking to maximize launch and peak height. Its 7-iron has a loft of 35 degrees, 4.5 degrees weaker than the standard T250 7-iron (30.5), and its headweight is 6 grams lighter than that of T250.

T350: THE ULTIMATE GAME IMPROVEMENT IRON

Across the T-Series lineup, T350 gives golfers maximum levels of distance, forgiveness and speed. The T350’s appearance is brand new, as it too benefits from an all-steel construction like T250, giving the lineup a more uniform look across the board – especially in blended sets. Under the hood, T350 benefits from a number of technological advancements that drive performance for the player looking for a forgiving, long-hitting and high-launching iron.

Said Ines: “Compared to the rest of our T-Series models, the new T350 has the largest clubhead, it’s got the fastest face, and it has a deeper CG. This is really geared towards the player looking for all-out distance and stability. And then, like T250, we were able to create this high-performing hollow-body iron in an all-metal construction to make it look as good as anything in the lineup.”

Performance and technology

• Ultra-clean design: The technology behind T350’s performance is housed within a clean, high-strength steel clubhead design.
• Maximized distance: T350 features an L-Face construction with a unique multi-zone VFT design, which drives high-launch performance on low-face strikes and generates ultra-fast ball speeds across the face.
• Unmatched forgiveness and consistency: T350 benefits from improved Max Impact technology, which promotes more consistent carry distance and dispersion. Like all new T-Series models, T350 also adds spin consistency from a progressive groove design.
• Higher trajectory: Split high-density tungsten in T350 allows for strategically placed perimeter weighting to optimize CG and raise launch, stability and consistency throughout the set.

T-SERIES ON TOUR

Titleist irons have been the longstanding top choice of the best players in the world. In each of the last 11 seasons – and 20 of the last 21 – more players on the PGA TOUR have had Titleist irons in their bags than any other brand. On the DP World Tour, Titleist has been the most played iron brand for 16 straight seasons and counting.

New T-Series irons made their global debut in May at the PGA TOUR’s Charles Schwab Challenge and the DP World Tour’s Soudal Open, with a total of 39 players across both sites choosing to put the new models in play immediately.

Two weeks later at the ShopRite LPGA Classic, LPGA players were introduced to new T-Series, and the tour seeding and validation process rolled on across the worldwide professional tours in the weeks that followed.

T-Series tour adoption highlights:

• Among the first group of PGA TOUR players to game new T-Series irons at the Charles Schwab Challenge was Bud Cauley, who added new T250 3- and 4-irons to the top end of his set before finishing third, his best result of the season.
• Justin Thomas immediately moved into a new T250 4-iron and new T100 5-iron at the Memorial, seeing added height and gaining consistency compared to his previous gamers. Wyndham Clark also added new T250 long irons (3-4) as well as new T100 6-9 irons.

• Byeong-Hun An put new T150 4- and 5-irons, along with a new U•505 1-iron, in play at the RBC Canadian Open before recording a season-best T6 finish.
• Tom Kim and J.T. Poston made wholesale changes to their iron setups at the U.S. Open Oakmont, with Kim moving to new T100 4-9 irons and J.T. Poston adding a new T150 4-iron and new T100 5-9 irons at the start of the week.

• Russell Henley put a new T250 4-iron in the bag at the Travelers Championship, where he went on to finish T2.

• After a visit to the Titleist Performance Center at Woburn, Aldrich Potgieter added new T150 4-5 irons and new T100 6-9 irons to his bag, having previously played T100 long irons and 620 MB blade short irons. He saw immediate results, winning in his first start with the new models at the Rocket Classic and crediting his improved approach play to the new setup. Potgieter’s victory marked the first worldwide win for new T-Series irons.

LOFTS

• T100: 20 degrees (3-iron), 23, 26, 29, 33 (7-iron), 37, 41, 45 (P), 49 (W)
• T150: 19 (3-iron), 22, 25, 28, 32 (7-iron), 36, 40, 44 (P), 48 (W)
• T250: 18 (2-iron), 20, 22, 24, 27, 30.5 (7-iron), 34.5, 38.5, 43 (P), 48 (W)
• T250 Launch Spec: 27 (5-iron), 31, 35 (7-iron), 39, 43, 47 (P), 52 (W)
• T350: 20 (4-iron), 23, 26, 29 (7-iron), 33, 38, 43 (P), 48 (W48), 53 (W53)

FEATURED SHAFTS, GRIP

T100

• True Temper AMT Tour White | X, S, R | Low launch, low spin (steel)

T150

• New True Temper AMT Tour Silver | X, S, R | Mid launch, mid spin (steel)

T250

• True Temper AMT Tour Black | S, R | Mid/high launch, mid spin (steel)
• Mitsubishi MMT AMC Blue 85 | S, R | Mid/high launch, mid/high spin (graphite)

T250 Launch Spec

• New Nippon N.S. 750GH NEO | S, R, R2 | High launch, high spin (steel)
• New Mitsubishi MMT AMC Red 65/55/45 | S, R, R2, R3, R4 | High launch, high spin (graphite)

T350

• True Temper AMT Tour Red | S, R | Mid/high launch, mid/high spin (steel)
• New Mitsubishi MMT AMC Red 65/55/45 | S, R, R2, R3, R4 | High launch, high spin (graphite)

Grip

• Titleist Universal 360

New T-Series irons can be ordered with a wide range of steel or graphite shafts and grips from a variety of manufacturers through custom order.

CUSTOM OPTIONS

Loft and lie angles can be altered by at least 2 degrees in both directions (strong/weak, flat/upright) via custom order on all new T-Series irons. Loft adjustments are in 1-degree increments, and lie adjustments are in half-degree increments.

Players can also configure their setup to be up to 2 inches longer than standard and 4 inches shorter than standard via custom order. Ladies build is 1 inch under standard, and junior build is 2 inches under standard. Length adjustments are in quarter-inch increments.

SUREFIT IRONS

Now used for Titleist iron fittings are all-new T-Series SureFit irons. The new design gives fitters the ability to adjust lie angle (2 degrees flat to 4 degrees upright, 1-degree increments), loft (2 degrees weak to 1 degree strong, 1-degree increments) and head weight (standard weight, -6 grams) on the fly and easier than ever before.

BLENDED SET OPTIMIZATION

Of the Titleist Brand Ambassadors currently playing on the PGA TOUR, approximately 80 percent are playing blended sets of at least two Titleist iron models, demonstrating the importance of custom fitting and optimization throughout the bag. With the goal of providing players proper distance gapping between clubs and sufficient green-holding ability throughout the bag, Titleist fitters look to find a setup that unlocks the following criteria:

• Ball speed gaps: Golfers should see 5 mph gaps between clubs.
• Peak height: Players should be able to maintain consistent peak height between long irons and the 7-iron.
• Angles of descent: Long-iron landing angles should be no lower than that of the 7-iron.

AVAILABILITY

New T-Series irons are available for fittings and pre-order today, July 10, and will be in golf shops worldwide beginning August 21. | MAP: $1499 per 7-piece set (steel), $1599 per 7-piece set (graphite).

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