The PGA Tour season’s first major may be less than a week away but there’s still work to be done as players gear up to make a run at the Shell Houston Open.

Staying focused on the task at hand will be key and this week 91 players in the field of 144 will trust a Titleist Pro V1 or Pro V1x golf ball for their success - more than four times the nearest competitor with 19 and more than all competitors combined.

Titleist was also the top choice of players in the sand, lob, gap and approach wedge category with 126.

Team Titleist was on-site early in the week to capture all of the sights and sounds from around the course and on the practice tee, so check out the video above for a tour inside the ropes.

Good luck to all of #TeamTitleist this weekend! 

From special deliveries to dialing-in drivers and equipment updates, our Tour Reps opened up their notebooks to give Team Titleist a quick run down of all the action from this week. Here's the latest news straight from the Titleist Tour Van:


>> Following the third round of the Valero Texas Open, rookie Andrew Loupe contacted Titleist VP of Tour Promotions Chris Tuten with news that he bent his Titleist MB 9-iron in the neck and the shaft and asked if it was possible to have it replaced or repaired. The concerned Loupe, playing in just his ninth career PGA TOUR event, was tied for 2nd place at the time and would be playing in Sunday's final group. Considering manufacturers are required to leave tournament sites on Wednesday, Tuten contacted fellow Titleist Tech Representative Brett Fleming, who was already in Houston with the Titleist Tour Van in preparation for this week's event. Fleming secured Loupe's club specifications and immediately went to work building a new club on Saturday evening. Fleming then took the first flight to San Antonio on Sunday morning and hand delivered the club to Loupe in advance of his afternoon tee time. Loupe ultimately tied for 4th, securing the best finish of his PGA TOUR career and a spot in the Shell Houston Open field. Loupe was extremely appreciative and visited the Titleist Tour Van in Houston to personally thank the tour leadership team for their efforts. Loupe's momentum continued into the Shell Houston Open where he fired a first round 4-under par 68. 


>> Not usually one for change, Brand Ambassador Steve Stricker visited Titleist's Oceanside Test Facility in California last week and came away with a new set of Titleist AP2 irons (3-PW) with Project X 6.5 shafts. Stricker commented that the soles of the new irons go through the turf easier and more efficiently than his previous AP2 710 irons, and he likes the kick that the new shafts provide. Stricker had KBS C-taper shafts in his previous irons. Stricker fired a first round 4-under par 68 at the Shell Houston Open with his new set-up.

>> Brand Ambassador Peter Uihlein made a change in his set composition, replacing his Titleist 712U 2-iron with a new Titleist 913F.d 18.0* fairway metal. He also replaced the shaft in his 913F.d 13.5* with a Fujikura Tour Spec 9.2X, the same shaft that is in his new 18.0*. Both are positioned to the A1 Titleist SureFit hosel setting. Uihlein opened with a 3-under par 69.


>> Among the 30 full product line Titleist Brand Ambassadors in the Shell Houston Open field, Bill Haas and Erik Compton were a couple of players looking to fine tune their Titleist 913 drivers.

>> Haas was seeking to lower the spin on his Titleist 913D2 8.5* driver. The team provided him with a new head in the same model, loft and Aldila Rogue 70X shaft, but used a lighter rear weight and set the adjustable Titleist SureFit hosel to B•1, which lowered spin and optimized the ball flight that Haas preferred.

>> Compton was seeking additional distance and accuracy with his Titleist driver. The team provided him with a new Titleist 913D3 9.5* head and switched out his Graphite Design Tour AD BB 7X shaft with a Graphite Design Tour AD Di 6X. They also found that C•1 was the optimum setting to the adjustable Titleist SureFit hosel for Compton's launch conditions and Erik gave the Titleist Tech team a thumb’s up following Tuesday's practice round.


>> At the Shell Houston Open, Titleist tops the golf ball category in the 144-player field with 91 players, more than four times the nearest competitor with 19.  Entering this week, Titleist golf ball loyalists have won 13 of the 20 PGA TOUR events played this season, more than four times the nearest competitor with 3.  Titleist players have also accumulated more victories in the driver (7), irons (7) and wedge categories.

>> In addition, at the Kraft Nabisco Championship, the year's first major on the LPGA Tour, 77 players in the 111-player field will trust a Titleist golf ball for their success - nearly 10 times the nearest competitor with 8. 

Making a hole-in-one is a shining moment in any golfer’s career. It’s a rare feat that many, if not most of us are unable to achieve in lifetimes of playing.  Making a hole-in-one in competition is rarer still.  But how about making two holes-in-one, on consecutive days, at the same professional tournament?  The odds are astronomical.

And yet it happened just last week, when Titleist Pro V1x loyalist Laura Diaz validated a Saturday ace with a second hole-in-one on Sunday at the LPGA Tour’s Kia Classic in Carlsbad, CA.  In doing so the two-time LPGA Tour winner became only the second player in LPGA Tour history with two holes-in-one in the same event.

 Team Titleist was lucky to catch up with Laura shortly after her historic weekend and she told us how she captured lightning in a bottle - twice.  Her first ace on Saturday came at the 3rd hole at Park Hyatt Aviara Golf Club, a short par-3 guarded by water.

“We had 94 yards to the pin, 89 to the front to cover the water,” Laura told us. “I hit my Vokey 50-degree planning to hit a 100 yard shot. The shot came off a little right of my target, but it landed about 10 yards past the pin and sucked back perfectly, right into the hole.”

Laura has had seven holes-in-one in her career and three in LPGA  Tour events, so we asked if her reaction was more blasé than ours might be.

“Oh, no. My caddy was shocked but I was sooo excited and my playing partner Amelia Lewis (who also trusts a Pro V1x golf ball) and her brother Chris were just as excited. We hugged and high-fived.”

Perhaps just to show that the ace was no fluke, two holes later, at the uphill par-5 5th hole, Laura holed out another shot with her 50-degree Vokey, this time from the fairway for an eagle.  

“With other clubs it depends where the pins are, but I usually aim at the pins with my wedges,” Laura explained.

We were curious about Laura’s approach once Sunday rolled around. Can that kind of success fuel a player’s confidence?

 “Definitely,” Laura said. “When my day started I thought to myself.. sure would be cool to make another hole-in-one one today.”

She would only have to wait until the next par-3 opportunity at Aviara’s 6th hole.

“The 6th usually plays a club longer. We had 162 yards and I was trying to hit a high cut with my 6-iron.  The shot came off great. The hole plays uphill, so I didn't see it hit the surface. We could see the spectators react up at the green, though, and my group went crazy.”

Not one to rest on her laurels, Laura stayed aggressive on the very next hole, a downhill par-4.  

“I was just trying to go through my routine on 7. I was in between my wedge and my 50. The wind picked up and I decided to hit the 50-degree again.”

Good decision. The shot spun in for another eagle.

“I holed out a total of 3 times with my 50-degree Vokey when I finished my round on Sunday. I love my wedges but 50 may have one up on my other Vokeys now.”

So how does a world-class player commemorate a momentous performance like this?  She looks ahead to the next opportunity.

“How did I celebrate,” Laura asked.  “I drove to Palm Springs to play in The Kraft after having Chipotle for dinner.”

But she couriered her Pro V1x’s and Vokey 50-degree wedge out for appropriate mounting and bronzing, right?

“No,” Laura told us.  “I gave the Pro V1x’s to the volunteers in our group. As for the 50, I will bronze it someday, but for now I want to keep holing out with it.”

Finally, we asked Laura her secret and what we can do to chase down our own holes-in-one. Her answer?

“Go buy some Pro V1x golf balls and a Vokey 50.. And GO FOR IT!”

Congratulations, Laura, from all of us here at Team Titleist. Thanks for your time and we wish you the best of luck at this week’s Kraft Nabisco Championship, the first major on the LPGA Tour calendar.


It was a breakthrough weekend for Titleist golf ball loyalist Steven Bowditch, who trusted his Pro V1x golf ball to win the Valero Texas Open and claim his first career PGA Tour title. Bowditch posted an 8-under, 280 victory total, one shot clear of fellow Pro V1x loyalists Will MacKenzie and Daniel Summerhays.

Bowditch's victory highlighted a 4-win week for Titleist golf ball players, as the Aussie was joined in this week's winners’ circle by fellow Pro V1x loyalists Kris Blanks ( Tour), Michio Matsumura (ONEAsia Tour) and Armando Favela (PGA Tour Latinoamerica).


Titleist Pro V1 and Pro V1x players have now won 36 tournaments on the worldwide professional tours in 2014, more than five times the nearest competitor with 7 and more than all other competitors combined.

To date, 4,830 players have trusted a Titleist golf ball across the worldwide professional tours in 2014, more than six times the nearest competitor with 743 and more than all other competitors combined.


PGA TOUR: Valero Texas Open

 Titleist was the top golf ball choice at the Valero Texas Open with 90 players in the field of 144 trusting a Pro V1 or Pro V1x golf ball, more than five times the nearest competitor with 16.

Under windy conditions on Sunday, Steven Bowditch, held off a number of final-round challenges including a pair by Will MacKenzie and Daniel Summerhays. The performance marked the third top-10 finish for MacKenzie in his last four starts. The T2 finish also matched a career-best for Summerhays.

“After I played well on Thursday, with my ballstriking, " Bowditch said after the win, "I thought, ‘Hang on a moment, I might be able to get in contention this week with the way I was hitting the ball.’"

The top threesome was joined on the leaderboard by Titleist Brand Ambassadors Andrew Loupe (T4), Zach Johnson (T6) and Jordan Spieth (10th), as well as Titleist golf ball loyalist Brendon Todd (T9), as 7 of the top 10 relied upon a Titleist Pro V1x golf ball for their success.

Bowditch is the third Titleist golf ball loyalist to win his first PGA TOUR event this season, joining Titleist Brand Ambassadors Jimmy Walker ( Open) and Chesson Hadley (Puerto Rico Open). He won twice previously on the Tour (2010, 2005).

Wth the timely victory, Bowditch also punched his ticket to Augusta, earning his first invitation to the Masters.

Loupe’s T4 was the first top-10 finish of his brief PGA TOUR career of nine starts.

Brendon Todd posted the day’s low round, a 4-under-par 68 en route to his T6. Todd and Jimmy Walker (69) were the only two players to shoot in the 60’s on Sunday. Todd and Walker tied for first with Loupe in Birdies for the week with 19.

• • •

WEB.COM TOUR: Chitimacha Louisiana Open

 Titleist was the top golf ball choice at the Chitimacha Louisiana Open with 94 players in the field of 144 trusting a Pro V1 or Pro V1x golf ball, nearly six times the nearest competitor with 16.

While the winner was in doubt as Kris Blanks and Titleist Brand Ambassador Brett Stegmaier approached the first playoff hole at the Chitimacha Louisiana Open, the winning golf ball was not – it would be a Titleist Pro V1x.

Blanks, who won the sudden death playoff with a birdie on the third extra hole, stormed up the leaderboard by firing a final round 9-under par, 62 - the best of the day by five shots. Blanks had to wait more than three hours to see if his clubhouse lead would stand.

He was matched by Stegmaier (Pro V1x, 913D3 driver, 913F fairway metal, 712U 3-iron, CB irons, Vokey Design SM5 wedges, Scotty Cameron Futura X putter), who closed with a 3-under 68 en route to a 14-under, 270 total.

• • •

ONEASIA TOUR: Enjoy Jakarta Indonesia PGA Championship

 Titleist was the top golf ball choice at the Enjoy Jakarta Indonesia PGA Championship with 101 players in the field of 155 trusting a Pro V1 or Pro V1x golf ball,more than three times the nearest competitor with 31.

Titleist Brand Ambassador Michio Matsumura posted four consecutive rounds in the 60’s (65-67-67-68) to finish with a 21-under par 267 victory total in the co-sanctioned OneAsia and Japan Golf Tour event.

Matsumura edged fellow Pro V1x golf ball loyalists Rhein Gibson and Juvic Pagunsan, who shared second place, as four of the top five finishers relied upon Titleist golf balls for their success.

• • •


The 27-year-old Armando Favela (Pro V1x) took advantage of the 510-yard uphill par-5 18th, birdieing the final hole at Fuego Maya GC at La Reunión Golf Resort to win the inaugural Guatemalan event by one shot.

Favela closed on Sunday with a 1-under 71, good for a 14-under 274 winning total in the LatinoAmerica Tour’s first event ever contested in Central America.

With the win, Armando Favela moves to No. 2 on the Tour's Order of Merit.

• • •


 Titleist was the top golf ball choice at the KIA Classic with 101 players in the field of 154 trusting a Pro V1 or Pro V1x golf ball,more than nine times the nearest competitor with 11.


Not all chip shots are created equal and whether you need to escape some deep rough or navigate a tricky lie, it’s important to always give yourself some options on how to play the shot at hand and what club to use.

And as Titleist Brand Ambassador Jason Bohn explains… reaching for your wedge isn’t always the play, especially when you’re just off the green and your ball is resting on a tightly-mown strip of fairway.

“I see a lot of amateurs and even a lot of tour pros choose a wedge,” Jason told us. “And a lot of the times when they’re hitting this shot they kind of hit it a little chunky and a little bit behind the ball.”

Plan B… give your hybrid a try.

“The hybrid is a great shot for this because it’s really simple… it’s a very simple motion, very similar to your putting,” added Jason.

Watch the video above and see how having this extra shot in the bag can help shave some strokes off your score.


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