The Titleist Tour Support Vehicle (TTSV) rolled into the idyllic setting of Gleneagles this week for the Johnnie Walker Championship. With another quality field assembled for the event the team were expecting another busy week working with the players but the first job of the week was to break out the brushes and give the TTSV a good scrub!!! The TTSV travels many thousands of miles throughout the European Tour season and was in need of a little TLC following its trip up to Gleneagles. Fortunately the team aren’t afraid of getting their hands dirty and Titleist Tour Representatives Guy Smith and Ryan “Hunty” Hunt stepped up to the plate. Ryan is the latest recruit to our Tour Team and if his skills with the hosepipe are anything to go by he will be a welcome addition to our staff. Welcome aboard Hunty!!!

Click here to view the slideshow

The sight of the TTSV gleaming in the (occasional) sunshine clearly caught the attention of a number of Titleist Ambassadors and many of them stepped aboard with requests for new equipment. The most popular request from the players this week was for new Vokey Design Wedges and the first player to put in his request was Titleist Ambassador and this year’s Irish Open winner Shane Lowry. Shane had his first taste of the world golf events a few weeks back at the Bridgestone Invitational and whilst there he’d picked up a new Vokey TVD 60° wedge. Shane really likes the wedge and was keen to get his hands on a 57° version to add to his arsenal. The club was built on board the TTSV and Shane took it away with him for testing.

Shane Lowry

Model: Vokey TVD M-Grind

Shaft: True Temper Rifle 6.0 Loft: 58° (adjusted to 57°)

Length: 35” Lie: 65°

Grip: Golf Pride BCT Black .580 Round (Std)

Swingweight: D5

Personalised Stamping: SL

Young Argentinian Titleist Ambassador Tano Goya was another player looking for a new Vokey Wedge, this time a back-up for his current gamer, a Tour Chrome Spin Milled 60-T. The players hit many thousands of wedge shots and, as they don’t too often miss the sweet spot, they will tend to wear them out quite quickly. Tano now has a replacement as and when he needs it. In addition, Goya was also interested in trying the 909F2 with a new specification. Tano has been using the new Mitsubishi Kai’Li shaft in his 909 driver and was keen to test it out in a 909 fairway. The new fairway will be built for Tano in our workshop back at our European headquarters and delivered to him shortly. Whilst on the TTSV Tano also took the opportunity to grab a new putter, a particularly sweet Scotty Cameron Newport 009 in a 3-black finish.

Other players looking for new Vokey Wedges at Gleneagles included Titleist Ambassadors Branden Grace, Carlos Del Moral, Callum Macaulay, Gregory Bourdy and Chinnarat Phadungsil. South African Branden Grace took away a 56° version of the TVD 60° Vokey that he has in the bag, whilst Carlos, Callum, Gregory and Chinnarat all took away back-ups for their current wedges.

Frenchman Gregory Bourdy also took a fancy to one of the many putters that we have on board the TTSV. The putter in question, a Scotty Cameron Circa Bullet Bottom with a honey-dipped chromatic bronze finish, is now firmly in Gregory’s possession and likely to be coming to a tournament soon.

Gleneagles saw the welcome return to the European Tour for Denmark’s Søren Hansen following recent events in the United States. Since we last saw Søren he has made some pretty significant changes to equipment which we thought would be of great interest to our blog readers. First off; the driver!! Søren has put the 909D2 in the bag and is one of the first players on the European Tour to be using Aldila’s latest shaft offering the RIP. Søren’s 9.5° D2 is fitted with the 70g X-flex version of the shaft. The second and perhaps most significant piece of news regarding Søren’s equipment is a change of irons. Having stayed loyal to a set of Titleist 670 blades for a number of years Søren has just put in play a set of the new Titleist MB irons. These irons have only recently made their debut on Tour and Søren has made an immediate switch. We have some pictures of the new blades in this week’s slideshow and be sure to keep an eye on the Tour as we firmly expect the new MB to be a firm favorite among the players.

Søren Hansen

Model: Titleist MB

Composition: 3-PW

Shaft: True Temper Dynamic Gold S400

Length: Std (#6 @ 37.5”)

Lie: 2° Flat (#6 @ 60.5°)

Grips: Tour Velvet .580 Ribbed (Std) S

wingweight: D2

Next week sees the European Tour head to stunning Switzerland for the Omega European Masters. Set at altitude high in the Swiss alps the event offers some stunning vistas and a golf course to match. Each year the trip to Crans-sur-Sierre is one of the most popular stops on Tour and many of Europe’s elite, including Rory McIlroy who narrowly missed out in a playoff at last year’s event, will be teeing it up in search of the title. We will be there as always and have another installment of the blog for you this time next week.

Live From The Barclays

When the Golf Channel crew arrived at picturesque Liberty National on Monday morning, they inherited a 900 square foot tent, a striking view of the Manhattan skyline and a boatload of work to do. This week Golf Channel will be broadcasting their Golf Central, Presented by Titleist program live from the PGA Tour’s first play-off event, The Barclays.

Click here for a behind the scenes tour of Golf Central, Presented by Titleist.

Between 8:30 A.M. Monday and noon on Tuesday, a crew of two dozen hauled tons of equipment, ran miles of cables, installed 13 lights, positioned three cameras, did countless checks, and made all the adjustments necessary to broadcast one live television show from Studio G, a portable set that was built especially for road shows like this. The Golf Central producer and director are on sight as well, working out of production trucks that are situated 50 feet below and 400 yards away from the assembled set. Each night this week at 6:00 P.M., they will feed the program live from these production trucks to the Golf Channel control room in Orlando, from where the show will be broadcast to more than 120 million homes worldwide. was invited to tour the Studio G set on Tuesday morning, just as the crew were fine tuning their set-up.

Update from Adam Scott – The Barclays

Hello Everybody,

It's Thursday morning and just getting ready to head out to Liberty National to tee it for my first round at The Barclays. The course has the most amazing views but more important than that the designers, Bob Cupp and Tom Kite, transformed a toxic waste dump into an unbelievable golf course. The Statue of Liberty is only 1,000 feet away and each hole is positioned for a view of Lady Liberty. I truly enjoy going to new courses and learning about the history of the course and the visions of the designers. My dad and I talk frequently about the courses out on TOUR for our design company and this one is quite unique so it will be discussed a lot! It will be interesting to see how the scores will unfold. Very narrow fairways so you have to be precise and if the winds are up, like they were yesterday for the Pro-Am, then anything can happen. My goal is to qualify for next week at the Deutsche Bank Championship at TPC Boston. I've been working hard so hoping it all comes together this week. It's been a frustrating year but I'm trying not to think of yesterday and rather focus on the present. I need to run but I'll be in touch soon.

Until next time, take care.

U.S. Amateur Trophy
The U.S. Amateur Championship Trophy (photo courtesy of USGA)
As the country's top amateurs gather at Southern Hills in Tulsa, OK, and compete for the coveted national championship, 264 players, or 85 percent of the field of 312, made Titleist their overwhelming #1 golf ball choice. That is compared to just 23 players, or more than 11 times, the nearest competitor. The U.S. Amateur continued the golf ball momentum Titleist has enjoyed on the 2009 PGA Tour and across all of the worldwide professional tours, to the the PGA Professional National Championship, and at every level of competitive amateur golf. In addition to being the top choice in golf balls at the U.S. Amateur, Titleist was the tee-to-green favorite across every major golf club category. From drivers, fairway metals and hybrids, to iron sets, wedges and putters, no less than 40 percent of the field in any major equipment category placed their trust in the superior performance and consistency of Titleist equipment at one of the most prestigious individual events in amateur golf. Below are the Titleist equipment counts and percentage of players versus the nearest competitor at the 2009 U.S. Amateur:
264 (85%)
147 (47%)
152 (45%)
105 (40%)
155 (50%)
419 (58%)
144 (46%)
  The U.S. Amateur marks the latest in several high profile amateur championships this year where the trust and confidence in Titleist golf equipment has never been stronger.  Below are the Titleist golf ball counts versus the nearest competitor at several of the major national amateur events this year:
264 (85%)
130 (83%)
126 (81%)
129 (83%)
126 (81%)
126 (81%)
124 (80%)
118 (94%)

A Sweet New Pro V1x

A unique creation.

Barry Friedman is a Golf Professional at The Ritz-Carlton Golf Club, Dove Mountain, located in Marana, Arizona. The club is best known as the new host of the WGC-Accenture Match Play Championship. Barry has been a loyal and valued member of the Titleist Staff since he began his career as a golf professional at Pebble Beach Golf Links three years ago. He recently married his high school sweetheart, Jody, who also happened to be his next door neighbor as they grew up together in Ohio (a genuine"Girl Next Door"!). During their wedding preparations, Jody mentioned to Barry that in addition to the main wedding cake, many couples choose to create a smaller Groom's cake. As soon as Barry learned of the concept of a Groom's cake, a light bulb went off for the self-described "staunch Titleist ambassador". The only question was, could it be done?

Working tirelessly with confectionary designers and pastry engineers, Barry spearheaded the project that would ultimately turn his lofty dream into sugary reality. The results can be seen in the photos above, which Barry sent to us as he and Jody were heading off to their honeymoon in the Eastern Caribbean.

Thanks for sharing these great photos with us, Barry. All your friends at Titleist wish you and Jody all the best as you begin your lives together!
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