Team Titleist was on the ground at the CVS Caremark Charity Classic today at Rhode Island Country Club in Barrington, R.I., where five Titleist Brand Ambassadors are gaming the new Titleist 910 drivers for the first time: Rickie Fowler, Davis Love III, Brett Quigley, Bill Haas and tournament co-host Brad Faxon.
Like all high performance Titleist-branded golf clubs, the new 910 drivers will not be introduced to the marketplace until they have been thoroughly player tested at Titleist's state-of-the art Oceanside Test Facility. Further, they must be successfully seeded and performance-validated with the world’s most discerning and influential golfers – a process that began this week at the AT&T National on the PGA Tour and here at the CVS Caremark Charity Classic. (After today's final round, Fowler, Love and Quigley were heading to the AT&T.)
Most of the fans hanging out behind the driving range this morning at the CVS gathered behind Fowler as he practiced with his new 910 (see the video below), which yesterday he used to fly the green at the 363-yard downhill par-4 4th hole.
After the round, Fowler told Team Titleist the 910 was "in the bag" for AT&T.
Click the image below to take a closer look at Rickie's new 910.
Video: Fowler practices with his new 910 on the driving range.