VIDEO: The Moment of Impact. An Inside Look at Titleist Golf Ball R&D

For our Titleist Golf Ball R&D team, the goal is always the same: Design and develop the most consistent and best performing golf balls to help golfers shoot lower scores. It's a process focused on continuous improvement, fostered by many talented individuals working tirelessly behind the scenes.

Of course, there's also some really cool (and extremely sophisticated) test equipment that plays a role in continually making the best golf balls in the game even better.

Case in point: The Titleist R&D team recently fired up one of their mechanical robots to film golf ball impact footage, using a high-speed camera, at 22,000 frames per second.

The second we heard this was happening, we were inspired to bring you an exclusive insider’s view. So we grabbed our cameras, headed to the Manchester Lane Testing facility and met up with Paul Furze, Manager of Product Test Methods.

Paul's plan was to run through a series of tests and capture the moment of impact of different Titleist golf ball models across various ball speeds. Using the high-speed footage, the team could then analyze how the golf ball reacts to the force being applied and show the actual compression upon impact.

One result, as you will see in the video: "If you compare the 120 mph driver [ball] speed to the 175 mph driver [ball] speed, you'll see that the compression on the ball is really quite similar," said Furze. In other words, every player, no matter their swing speed, compresses the golf ball.

Check out the video for a closer look at this step in our R&D process and to see what happens to a golf ball at impact – and a few micro-seconds after impact... (Yes, we said micro-seconds.)

Just in case you were wondering, "What exactly is Product Test Methods Development?" Well, this team develops and maintains all of the test equipment used throughout the various stages of the process. From robotic swing machines and air canons to wind tunnels and advanced simulators, they’ve got it covered.

Pretty cool gig if you ask us.

Add Your Voice

Please login to post a comment.

Sign In

Haven't registered for Team Titleist yet?

Sign Up

52 Replies

  1. roger w

    Can your engineers provide data for when a golf ball reaches its maximum velocity. Is it on the face of the club or just after. This will resolve an ongoing argument between a physicist and an engineer.


  2. Wayne M

    Can we see the same type of video for the Velocity or DT Solo. I truly appreciate the Titleist products. I play Pro V1's when I find them, but purchase the Velocity and Solo balls for price considerations.

  3. Colyn F

    PRO V1X. Great ball

  4. Colyn F

    PRO V1X

  5. Colyn F

    Pro  v1x

  6. Les P

    Pro V 1 is a good ball for any player because of it's feel off the club and the distance achieve by all payers with the proper swing.

  7. Don Fenton

    Pretty cool, did he make a speaking error when he used club head speed instead of ball speed off the club head (since that was what the four frames of impact showed)...So what does my 119 mph driver club head speed equate to roughly in ball speed with a proV1 using a 913 D3 9.5 driver on the D1 setting (8.75 degrees of loft?)? or can you tell me that?

  8. Steve S

    Great video by Titleist R&D. Its no wonder its the best ball ever!

  9. John H

    Question: I play my Titleist golf balls until I either lose it or take up the cart path once or twice. Do the Pro V 1x and Pro V 1 lose their compression characteristics after 18, 36 or more holes played? My current Pro V 1x has 54 holes on it and seems to have lost no distance, stopping power on greens or feel around the greens. I play well over 100 rounds per year and I can't afford to use a new ball each round.

  10. Ray B

    I received a sleeve of Titleist balls to test and I expected a email survey.  Being that I didn't get the survey I would like to know what I was trying.  I had the black 1.

    and I would play these balls if I knew what they were.  I still have and I am still playing one of these balls.  Thanks for letting me test.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. Next