Before any Titleist golf ball is launched into the marketplace it goes through a rigorous research and development process that is focused on our mission to design and produce golf balls of superior performance and superior quality for serious golfers.
There are many steps along this path of bringing a golf ball to market and one of our favorite parts of the journey is when we get to meet with golfers throughout the various player-testing phases.
And when our R&D team started working on the new 2014 NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls, we enlisted members of Team Titleist to help us test some prototypes. For nearly two years leading up to our recent launch, over 40,000 amateur golfers from around the world received prototype golf balls, conducted on-course tests and provided us with their input.
The data and feedback we received from this group of passionate golfers helped guide our design and development process and was invaluable in helping us to introduce meaningful improvements for each model in the new lineup of 2014 Titleist Performance golf balls.
Along the way to launch day we caught up with a few Team Titleist members who put the new products to the test, and then provided us with performance feedback. Check out the videos above to hear what they had to say about the new golf balls.
We’d also like to thank all of the Team Titleist members who participated in this most recent wave of white box testing. Whether you were on camera or submitted feedback via e-mail, Twitter or otherwise, we really appreciate all of your help and we hope you enjoyed being a part of the process.
And if you’re wondering how you can take part in a future product test panel like this, remember the more you participate and the more engaged you are with Team Titleist--from posting in the discussions and adding blog comments to completing your profile--the better your chances are at potentially opening the doors to these exclusive Team Titleist opportunities.
The new 2014 Titleist Performance models are available in golf shops now.