Video: Inside the Titleist Tour Performance Hat

One of the most popular models in the 2017 Titleist Headwear lineup is our new Tour Performance Hat. Our gear team worked closely with Tour players as well as amateurs to re-imagine this model, exploring new materials, construction designs and application techniques to create a more comfortable and stylish headwear product that performs like a Titleist on the golf course.

We wanted to get a closer look at what went into creating the new Tour Performance Hat. So we spent some time with Ian Burgess, Design Director and Jared Dann, Headwear Designer for Titleist to learn more about the "small things, the little details" that makes this signature model stand out - such as embossing the label for comfort, rather than sewing a label into the headband, backing the main embroidery and lining it in the front of the hat and using a bonded Tricot lining that improves the structure of the hat and improves its durability.

As Ian shared with us, having the Titleist Script on our headwear is an immense responsibility. Titleist headwear is 100% inspected, just like Titleist golf balls and clubs to ensure that every article delivers the style, quality and performance worthy of the Titleist name.

Visit our Headwear section to view the full array of Titleist Headwear options that you can find in golf shops now (click here to find a golf shop near you).


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10 Replies

  1. Andrew L

    Wish there were unstructured options

  2. RBasset

    That’s all I wear it Titleist hats. I think this is the year I will switch all me clubs Titleist. They look like a product that is second to no other.

  3. Steve S

    Best hats period. Can't ever have enough.

    Play Well,

    Steve S.

  4. Gust K

    I have a Mellon Head and a lg to extra large hat  is too tight for my head. Is there any way Titleist can make a xx large hat? I am sure other players share my concern. Thank-you.

  5. Dominick T

    I'm getting very frustrated trying to find a Titelist golf cap that fits..

    You offer a L/xL  but it's still to snug..

    I end up purchasing them, in that size but becoming very disappointed..

    Please help..

    Regards, Dominick Tomaino

  6. George S

    I have always (up until you stopped making them) worn the baseball type hat. In my opinion the modern hats look like tweedle de tweddle dum. What's chances of offering a baseball style hat?

  7. James S

    Steve D, I also get sweat stains in my hats.  What works for me is putting them in the washing machine with regular detergent, warm water, and utilizing the "delicates" setting.  This setting doesn't beat them up.  Once done, I let them air dry.  

  8. Gayle H

    im a visor guy glad to see you putting thePV1 and FJ logos on the tour Visor thank you now i would like to see it on the Aussie Hat thanks and keep up the good work.

  9. Steve S

    Hello Rick V. Loved the hat video. Just bought my 6th Titleist hat. Being lucky enough to be a golf course supervisor, when my hats get a little to worn to play in, they get worn to work in! Titleist man forever.

    Play Well,

    Steve S.

  10. Steve D

    I have several Titleist golf hats, some fitted and others adjustable in various colors.  The problem I have is sweat stains that are difficult to remove.  Any suggestions? I appreciate your feedback.  Thanks. (Steve Dobo)