What's the one piece of equipment Cam uses on every shot? His Pro V1x golf ball.
Titleist Brand Ambassador Cameron Smith plays the Pro V1x because it gives him a slightly higher ball flight and more spin as compared to a Pro V1. And when the 2019 model was released, it went straight into Cam’s bag.
"I’ll always put it straight in," Smith said regarding new generation Titleist golf balls. "I trust what they’re doing with it. After a couple of tournaments I’m always comfortable in knowing what it will do. I’ve been playing the Pro V1x since I was about 15 years old and never changed. I love how it spins around the greens.”
Cam games the Titleist TS2 Driver with 9.5° of loft (A-1 SureFit setting).
"The TS2 spins a little less, but launches at the same angle as my previous driver," Smith said. "The apex of the flight is a little lower, but I'm carrying it farther and getting more run.”
Cam’s TS2 fairway metal (15.0°, B-2 SureFit setting) is customized to a slightly shorter length for greater accuracy and control. According to Titleist Tour Rep JJ VanWezenbeeck, the TS2 fairway metal gives him better launch numbers and more confidence. Cam also travels with a higher-lofted TS2 fairway (21°, D-3 SureFit setting) that he uses in place of his U500 3-iron depending on course conditions.
Immediately following the TOUR launch of the Titleist U500 and U510 at the 2019 Open Championship, a new 3 iron went straight into Cam's bag. “I was able to hit those longer irons just a touch higher. I’ve always been kind of on the brink of: ‘do I go to a hybrid?’ or ‘do I stay with this?’ These new irons have sorted that out,” Smith said.
And as courses have gotten firmer on the West Coast swing, "Cam's T100 4-iron was coming out a little flat and he was having trouble holding greens," VanWezenbeeck said. "We moved to a U500 4-iron at 1° weak and immediately saw an increase in carry distance and launch."
Smith was among the first players to game the Titleist T100 irons. They went straight into Cameron Smith’s bag immediately after the launch of the strikingly new Titleist T-Series iron family this past June.
"The black looks a lot tighter, and it keeps a little bit of the shine off," Smith said. “How good do they look?!"
According to VanWezenbeeck, the black look along with the improved offset and top line hit all the boxes for Smith. "He's very diligent about hitting numbers, shots, and etc. when testing new products. Cam needs to see the improvement to switch. He works through everything with Trackman, and the T100 hit all the numbers he was looking for,” VanWezenbeeck said. “Better turf interaction and higher launch with the longer irons were at the top of the list.”
Cam games Vokey Design SM8 pitching (46.10F), gap (52.08F), sand (56.08M), and lob (60.10S) wedges. According to Vokey Tour Rep Aaron Dill, he also carries a low bounce 60T and switches it out based on course conditions.
"This setup is something Cam has used for a while, and it obviously works well for him," Dill said. "We have made some little changes over the years but Cam is not the type of player to mess around much when he has a set that works well. The changes we make have been to shafts trying to increase his feel inside 50 yards as well and some sole modifications to make the wedge feel and move faster through the ground. We focus on making sure that his specs are spot on, that fresh grooves are always there when needed and some fun stamping from time to time. Right now so much of his life is around family, more importantly his dog Walter, so we've had some fun with other things but he likes to stamp Walter on his wedges. "
Catching up with Cam at Riviera before the Genesis Invitational, he said “I like to know what my ball is doing from the rough, I am not a big fan of flyers and the Vokey wedges make sure I don’t have shots jump from the rough.”
Cam loves a putter head with a black finish like the rest of his clubs. In fact, according to our Tour team, the initial litmus test for Cam when testing any club is that it looks "sick" — one of the reasons he likes the black irons, wedges, and putters.
He tried a number of different models throughout the 2018-19 season in search of the right fit to improve his putting. According to Scotty Cameron Tour Rep Drew Page, “Cam really liked the soft feel of the T22 insert and, although it was a mid-mallet, it had the toe flow he was looking for. He put it in the bag at The Northern Trust to start the Playoffs and has seen an improvement in strokes gained putting ever since.”
WHAT’S IN CAMERON SMITH'S TITLEIST BAG?
Pro V1x golf ball, TS2 (9.5°) driver, TS2 (15.0°) fairway metal, U-500 (3 and 4) utility irons, T100 (5-9) irons, Vokey Design SM8 pitching (46.10F), gap (52.08F), sand (56.08M) and lob (60.10S) wedges, Scotty Cameron TFB 1.5 Teryllium putter.