The Titleist East Coast Ball Fitting Team was also there to help golfers take the first steps in determining the best golf balls for their games.
Titleist Brand Ambassador Jason Bohn was also there to sign some autographs.
Even on the driving range, the cameras are on Rory.
Bobby's wedges: Vokey SM4 46º, 54º and 58º.
Titleist Brand Ambassador Rory McIlroy is making his first stroke-play start of the 2012 PGA Tour season.
Did you know? K.T. is currently ranked No. 36 in the Official World Golf Rankings.
He also plays a Titleist 910D2 8.5º driver with Tour AD EV 6 shaft.
Titleist Brand Ambassador Bobby Gates puts in some work with his Titleist AP2 (712 Series) 3-iron.
It's actually the only AP2 irons Bobby has in the bag. The rest of his irons are new Titleist MBs (712 Series).
Before heading to the pro shop, Jason hit the range.