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SST Pure for iron shafts


I have a set of 712MB with modus 3, x flex in them. I was wondering if the puring process would actually make these shafts better or is the process not worth it bc of how good the shafts already are????  Do any or all tour staff members have their shafts pured????



3 Replies

  1. Cameron D


    This process claims to minimize some of the problems caused by the inherent asymmetry in most golf shafts. Put simply, since golf shafts don't bend the same in each orientation, the SST PURE process tries to find the most optimum orientation for shaft installation.

    The Titleist Golf Club R&D group has conducted testing with tour and better players to compare performance between shafts that have been PURE'd and shafts that have not. We have never been able to see or measure any performance difference whatsoever. Therefore, we do not feel the PURE process adds any performance improvement or value (only cost).

    In addition the perception that every player on Tour is having this done is incorrect. A few players have their clubs PURE'd, and some of the players that are claimed to have their clubs PURE'd have only had it done to a single club.

    We have no plans to offer PURE'D shafts and do not endorse or recommend the process for Titleist clubs.

    Let me know if you have any other questions about this process.



  2. steve b

    I hope a ton of you guys read Cameron's reply - great answer and to the point. Also, notice that he gave you some of their info from the R&D team.  Pretty rare that a company would share that with you. Some of these companies will not even come close to doing that but Titleist wants you to know what is really going on.
      In this case with puring - no measureable affect on the ball flight.
    Thanks to Cameron AND Titleist.

    steve ball

  3. David Browning


    I'm currently using the same shafts that you have as well. In my opinion, they're good the way they are. I'm also a club tech and do a ton of re-shafts. You could aim your shafts in all kinds of directions in your irons, and I can guarantee that the only "difference" you'll notice, is the Modus logo facing various directions. 

    If you think about it...if  "Pure'd" really makes a difference, with all the money that Titleist spends on R&D and as big as they are in to custom fitting, their clubs would come "Pure'd", or at least they'd offer it. The fact that they don't is a good thing, in my opinion. They could easily go along with the hype just to get the customers money, but they don't. 

    If you have any more questions, feel free to ask. 

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