31 sec
One Golfer At A Time - Bringing GTS Drivers to Tour | Titleist
9 min
A new driver’s path to Tour does not happen in one range session. It takes miles, conversations, ball flights, small adjustments and the kind of trust that can only be earned in front of the player.
For JJ Van Wezenbeeck, Senior Director of Tour Promotions, that journey means bringing the New Titleist GTS drivers to the places where players do their work. Sea Island. Jacksonville. Columbus. Practice grounds, quiet ranges and tight windows of time where every shot has to say something.
Along the way, J.T. Poston, Brian Harman, Ludvig Åberg, Ryan Gerard and Russell Henley each bring a different standard to the process. One player may already love the driver in his bag. Another may need a specific launch window, a more stable spin number or a shape that feels familiar under pressure. The challenge is never simply making a driver faster. It is finding the setup that gives a player a reason to keep going.
Josh Talge, SVP Marketing, Titleist Golf Clubs, helps frame the philosophy behind the trip: help players play better by listening closely, building a plan and fitting around the individual. With GTS, that work can move through model, CG position, weight setup, launch, spin, stability and feel until the club starts matching what the player wants to see.
The journey is part travel log, part tour fitting and part look inside how trust is built at the highest level of the game. Four airlines, rental cars, changing plans and range sessions across state lines all lead back to the same idea: one golfer, one flight, one fit at a time.
That is how GTS earns its place on Tour.
Chapters:
00:11 - One Golfer At A Time
00:52 - Taking GTS Drivers to Tour Players
02:08 - Brian Harman Tests GTS 03:34 - Finding Ludvig Åberg’s Driver Window
05:19 - Fitting Technology for Tour Performance
05:41 - Ryan Gerard and GTS3 Stability
07:25 - Russell Henley Tests GTS Models
09:26 - 1,300 Miles Later
Learn More About GTS Drivers: https://www.titleist.com/gts-metals?srsltid=AfmBOopR-GnyPXKVFcrv-gzJZISRvVDuDnSTyycD6IlnY2KvMBXk96S-
Schedule a Titleist Club Fitting: https://www.titleist.com/fitting/golf-club-fitting
» Subscribe to Titleist: https://www.youtube.com/@titleist
For JJ Van Wezenbeeck, Senior Director of Tour Promotions, that journey means bringing the New Titleist GTS drivers to the places where players do their work. Sea Island. Jacksonville. Columbus. Practice grounds, quiet ranges and tight windows of time where every shot has to say something.
Along the way, J.T. Poston, Brian Harman, Ludvig Åberg, Ryan Gerard and Russell Henley each bring a different standard to the process. One player may already love the driver in his bag. Another may need a specific launch window, a more stable spin number or a shape that feels familiar under pressure. The challenge is never simply making a driver faster. It is finding the setup that gives a player a reason to keep going.
Josh Talge, SVP Marketing, Titleist Golf Clubs, helps frame the philosophy behind the trip: help players play better by listening closely, building a plan and fitting around the individual. With GTS, that work can move through model, CG position, weight setup, launch, spin, stability and feel until the club starts matching what the player wants to see.
The journey is part travel log, part tour fitting and part look inside how trust is built at the highest level of the game. Four airlines, rental cars, changing plans and range sessions across state lines all lead back to the same idea: one golfer, one flight, one fit at a time.
That is how GTS earns its place on Tour.
Chapters:
00:11 - One Golfer At A Time
00:52 - Taking GTS Drivers to Tour Players
02:08 - Brian Harman Tests GTS 03:34 - Finding Ludvig Åberg’s Driver Window
05:19 - Fitting Technology for Tour Performance
05:41 - Ryan Gerard and GTS3 Stability
07:25 - Russell Henley Tests GTS Models
09:26 - 1,300 Miles Later
Learn More About GTS Drivers: https://www.titleist.com/gts-metals?srsltid=AfmBOopR-GnyPXKVFcrv-gzJZISRvVDuDnSTyycD6IlnY2KvMBXk96S-
Schedule a Titleist Club Fitting: https://www.titleist.com/fitting/golf-club-fitting
» Subscribe to Titleist: https://www.youtube.com/@titleist
