The Candy Shop

Posted: May 18, 2007

A comment came in last week that Tour players must be like kids in a candy shop with all of the equipment at their disposal each week. While it's true that the guys on Tour can get their hands on pretty much any piece of equipment they want (within the confines of any applicable equipment contracts), there are a couple of things to keep in mind. First, playing golf is how these guys make a living, so they tend to stick with equipment they trust and aren't looking to make significant changes from week-to-week. Second, as the best players in the world, our Titleist ambassadors perform a significant function for the company by performance-validating the prototype products we develop for potential introduction to golf shops. We're happy to let them try out any and all new products they ask for! Check out the pictures below featuring an assortment of clubs we have already made up in the Tour Van, just waiting to be tried out. -- Steve Mata


A selection of clubs available in the Tour Van for players on the PGA Tour.


These staff bags feature the names of our Titleist Tour Representatives.


Two staff bags full of Vokey Design wedges.


Several drivers waiting to "get the call".

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Nation


Would you build a prototype club for a player if he requested one, or would several Tour pros need to ask for a similar club to be built to justify it being made?

Nation


Our R&D Department develops prototype clubs for potential introduction to golf shops and not strictly for use on Tour.  We utilize our Titleist ambassadors to performance-validate prototype products, as well as to give us ideas on how to improve prototype products.

Nation


How often is a club introduced on Tour, well received, but never introduced to the public? Obviously clubs released to the public are in Tour players' bags first as you said for performance validating, but are there ever clubs that do well on Tour but are just not intended for the public?

Nation


The candy shop must have been busy at the AT&T...1-2-3 finish with all Titleist guys...I guess the Tour Validation works!

Keep up the good work!

Nation


Would you say the Diamana shaft is the most popular shaft you install? The big boys really like it in their woods. Any thoughts?

Nation


The UST Proforce V2 and Aldila VS Proto and NV shafts are the shafts we install most on Tour. For consumers, the Aldila VS Proto, Graphite Design YS-6+, and UST Proforce V2 have been our most popular shafts this year.

Nation


How many wedges do your Titleist staff players go through each year on average? In the 60s and 70s, Tour players would often use the same wedge for many years, even if the grooves were worn!! Would the brand new wedges provide more consistency for the advanced player?

Nation


Is there someone doing the same very nice job as you on the European Tour?

Nation


We do have Titleist Tour Representatives servicing the European Tour. We are currently working with them to provide content for the Titleist Tour Blog.

Nation


I would like to know if it is possible to have initials stamped on a Vokey Design wedge when I order it?