Back in June, we started the tour-seeding and performance validation process for the new Titleist AP1, AP2, CB and MB (714 series) irons and the launch was met with immediate success on tour.
The buzz on the range continued to grow as Titleist Brand Ambassadors Jordan Spieth and Jason Dufner were among the first players to find the winners circle with the new AP2 irons in their bags.
So let's take another look at the details from our worldwide launch post and go under-the-hood with Chris McGinley, Vice President of Golf Club Marketing, and Marni Ines, Director of Irons Development.
Precision Engineered for Advanced Performance - The New Titleist AP Irons
Originally Posted September 2, 2013
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Since late June, the Titleist Tour Support Team has been working with many of the best players in the world to validate the performance of the new prototype Titleist irons. And with more than 70 players worldwide already putting the irons in play, the performance benefits of the new irons have delivered on golf's biggest stages.
As the journey from tour prototype to production continues, we're excited to announce that the new Titleist irons (714 Series) will be available in golf shops worldwide beginning this November. The line-up will once again feature AP1, AP2, CB and MB models.
Team Titleist recently caught up with Chris McGinley, Vice President of Golf Club Marketing, and Marni Ines, Director of Irons Development, to learn more about the new AP irons. So check out the video above to hear Chris and Marni explain how the new AP1 and AP2 irons have been precision engineered in terms of shape, structure and materials for improved flight, increased forgiveness, and solid feel.
Make sure you stay tuned to Team Titleist to get the latest news and info as the new family of Titleist irons make their journey from tour prototype to production.