Titleist in Madeira

Whilst some of the European Tour's most recogniseable names are engaged in Match Play duals at Finca Cortesin this week, a host of talent has also headed to the beautiful island of Madeira for this year's Madeira Island's Open. The cliff-top links of Porto Santo Golf Club again welcomes the players for the event, and what a poignant moment for the European Tour to be visiting a venue designed by the late, great Seve Ballesteros.

The world of golf is very much in mourning over the loss of one of the most talented, inspirational and colourful characters ever to grace the game and, as you can see from the accompanying slide-show, the tournament organisers have paid their own tribute to Seve with flowers that mark out his name on one of the course's most prominent areas. It's easy to see why Seve would have chosen to design the par-72 layout at Porto Santo; not only is it a spectacular piece of terrain providing magnificent vistas over the Atlantic, but the blustery conditions that can be created on the small island of Madeira would have been a perfect fit for his legendary shot-making skills. One thing is for sure, all those players arriving in Madeira for this week's event have Seve at the very forefront of their thoughts - the great man will be sorely missed by everyone on the European Tour.

 Click here to view the slideshow

With two events taking place in Europe this week the Titleist Team face a logistical challenge to ensure that all the players are catered for. Titleist Tour Representative Mattias Jelver has headed down to Finca Cortesin to work with the players at the Volvo World Match Play whilst fellow Tour Representatives Guy Smith and Phil Dimmock took the Madeira event. With Madeira so isolated, it's an impossibility to have the Titleist Tour Support Vehicle (TTSV) on site for the event so product has to be shipped from Titleist's European HQ well in advance to ensure that our Team have product to work with when they arrive. It's quite the logistical operation to make sure everything runs smoothly but the Titleist 'dream team' had everything under control and, as you can see from the slideshow, did it all whilst remaining cool, calm and collected!!!

Amongst those in the field this week in Madeira are two Stevens; namely messrs Tiley and Lewton. Titleist golf ball loyalist Steven Tiley has recently made the switch to the 2011 Pro V1x having used a previous generation version of the ball and is continuing to familarise himself with the product. The 28-year old from Herne Bay, England will be looking to make the most of the absence of some of the European Tour's leading lights to post a strong finish in Madeira, and the improved aerodynamics and consistent flight of the 2011 Pro V1x will certainly be of benefit in potentially windy conditions. Fellow Englishman Steve Lewton will also peg it up in Madeira looking for a strong finish to really kick-start his season. The big-hitting Titleist Ambassador will undoubtedly be looking to utilise his power at Porto Santo and if his hitting on the range is anything to go by the course should be rather worried. Steve is more than capable of generating ball speeds of 180mph with his Titleist 910D3 driver.

Good luck to all our Titleist loyalists in action this week at Finca Cortesin and Porto Santo.

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