The Open Championship always seems to evoke some of the strongest memories in golf and we've all stood over a chip during our weekend round imagining that we have to put it close to the pin to win The Open.
Posing some of the sternest tests in golf, courses on The Open roster can put players through the mill if weather combines with narrow fairways, long rough and deep bunkers.
And if the weather in the UK over the past few weeks is anything to go by, then this looks like it will be the case at Royal Lytham and St Annes for the 141st Open Championship!
Over the past couple of weeks, Team Titleist caught up with some of the Titleist brand ambassadors and Titleist ball loyalists playing in this year's Open to get their thoughts on the event.
In this first video Rafa Cabrera-Bello, Anders Hansen, George Coetzee and Michael Hoey talk about what The Open Championship means to them. To view, simply click the video above.